Fellow blogger Eric Gagnon wrote an editorial on reader engagement and social media versus blogging. He was inspired by Chris and Connie’s Facebook post about declining engagement at BIGDoer’s web site and Facebook page. C&C have noted that their traffic is strong, in terms of page views, but the number of comments on their site and Facebook page have sharply declined.
I searched for a good definition of engagement and I like these two (from the Cambridge Dictionary) the best:
- the fact of being involved with something; or
- the process of encouraging people to be interested in the work of an organization, etc.
I’ve bolded what I think are the key words.
Involved and Interested
In today’s rapid-scrolling world, you have to stand out to get people to stop scrolling and read, and especially to comment. Often people access Facebook and blogs from their phones, which are particularly hard to comment with.
How do you get people involved with your site? How do you keep their interest?
If I knew the answer to that, I’d be a millionaire, selling my secrets and techniques!
I know the “experts” recommend asking readers for their opinions, asking them to comment, sending polls, and so forth.
I honestly have to say that, since moving my blog to this platform late last year, the engagement has gone up, not down. Most posts get at least one comment (plus my reply):
I’m crossing my fingers that this continues!
I do get a lot of spam comments. It’s interesting (to me) what the spammers are trying to sell. At one point it was amoxicillin, which really puzzled me because I believe that is the most common antibiotic prescribed, and it’s inexpensive; why do you need to buy your own from the black market? Often it is just “suck up” comments like this that are intended to drop a link on my blog to whatever site they are trying to promote.
Hey There. I found your blog using msn. This is an extremely
well written article. I will make sure to bookark it and come back
to read more of your useful information. Thanks for the post.
I will certainly comeback.
Spelling mistakes are retained.
I get a few spam comments every day. They seem to come in waves.
Right now I have 1152 comments on my site, of which:
- 809 are spam;
- 107 are mine; leaving
- 236 from actual readers.
Thank you, actual readers, for commenting. I read every comment and I try to respond to them all. I apologize for the ones I have missed.
How I Read Blogs
I read news and most blogs on my phone. I have it with me all the time and it’s easy to pull it out to read a few articles when I have a minute or two of idle time.
However, I usually don’t read train blogs on my phone. I like to read them on my computer, so I can see photos in a larger size and also so I can comment if I choose to.
I definitely don’t comment on every blog post I read, because I often have nothing to say. That’s where that Facebook “like” comes in handy!
I do try to leave a comment where I have something to say, because as a blog writer I know that they are appreciated.
Here’s some homework for you. Please visit one or more of the following blogs and leave a comment on two posts. Maybe you’ll find a new blog to read! Even if you don’t, you’ll make the Internet just a little better and lower that spam-to-real-comment ratio.
- The Beachburg Sub
- White River Division
- The Skally Line
- Trackside Treasure
- Tim’s Train Travels
- The Trackside Photographer